Brand Development, Digital Media

Redistricting Pasadena

About the
project

Date
May 2021 - Present
Client
City of Pasadena, City Clerks Office
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Redistricting Pasadena Campaign

Every ten years, local governments use new census data to redraw district lines to reflect how local populations have changed so that each district is substantially equal in population. This process, called redistricting, is important in ensuring that each city councilmember represents about the same number of constituents.  In Pasadena, the City Charter Section 1201 (DISTRICTS) designates the City Council to establish the seven Council Districts of the City. Redistricting is done using 2020 U.S. Census data, community input, and Redistricting Task Force recommendations.  Our team worked with the City’s Clerks office to develop an outreach program for Pasadena referred to as Redistricting Pasadena. 

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