COMMUNITY OUTREACH, CREATIVE DESIGN, MARKETING RESEARCH
Home Improvement Program
About the
project
Date
July 2017 – January 201
Client
City of Pasadena Department of Water and Power
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Home Improvement Program (Good for Pasadena Great for Your Wallet)
Allegra worked closely with PWP to address the various phases and provided them with award-winning creative design. Our strategy assisted PWP’s goals which were to educate and enroll residential customers in an energy-efficiency and water-saving program to reduce water usage by at least 28-acre foot per year and develop a plan to make “smart energy” easier for people to understand and use. Please review our City of Pasadena Implementation Plan and Strategy.
The project was implemented in phases as follows;
- Phase 1: Research Demographics, Target Market, Tapestry Segmentation by ZIP Code- Phase (ESRI Mapping)
- Phase 2 : Key Messaging and Branding Strategy
- Phase 3: City-wide Outreach and Marketing Strategy, Brand Ambassador Training Program, Communications Launch, and Phased-In Outreach Plan
- Phase 4: Creative Design and Collateral Materials
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We create digital ideas that are bigger, broader, braver and better.
Awards 2019 Hermes Awards, 2021 American Advertising Award
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