Home Improvement Program
Allegra worked closely with PWP to address the various phases and provided them with award-winning creative design. Our strategy assisted PWP’s goals which were to educate and enroll residential customers in an energy-efficiency and water-saving program to reduce water usage by at least 28-acre foot per year and develop a plan to make “smart energy” easier for people to understand and use. Please review our City of Pasadena Implementation Plan and Strategy.
The project was implemented in phases as follows;
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Awards 2019 Hermes Awards, 2021 American Advertising Award