COMMUNITY OUTREACH, CREATIVE DESIGN, MARKETING RESEARCH

Home Improvement Program

About the
project

Date
July 2017 – January 201
Client
City of Pasadena Department of Water and Power
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Home Improvement Program (Good for Pasadena Great for Your Wallet)

Allegra worked closely with PWP to address the various phases and provided them with award-winning creative design. Our strategy assisted PWP’s goals which were to educate and enroll residential customers in an energy-efficiency and water-saving program to reduce water usage by at least 28-acre foot per year and develop a plan to make “smart energy” easier for people to understand and use. Please review our City of Pasadena Implementation Plan and Strategy.

The project was implemented in phases as follows;

We create digital ideas that are bigger, broader, braver and better.

 

Awards   2019 Hermes Awards, 2021 American Advertising Award

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