West Basin hired the Allegra Team to develop and market a new water efficiency program amid COVID-19/Shelter-in-Place. Change & Save in partnership with the Metropolitan Water District, State of California Department of Water Resources, California Climate Investments, South Bay Environmental Services, and West Basin, is a South Bay district-wide water conservation and education program designed to provide residential communities with access to water-saving devices, installation services and a $500 (incentive) rebate toward a “qualifying” high-efficiency washer.The campaign was implemented in English and Spanish, featuring print, social media, and digital media. Our team recently redesigned and rebuilt www.change-save.com — The following is how we approached the campaign.
Phase 1 – Demographic Research, Communications, Messaging, and Outreach Strategy, Process Flow Chart, Communications Flow Chart
Phase 2 - Creative Design, Brand Management Guide, Digital Media and Planning
Phase 3 – Outreach Implementation, Canvassing, Events, Virtual Events, and City Partnerships
Phase 4 - Reporting, Installation, and Rebate Application – Follow through with residents