BRANDING, CREATIVE DESIGN
City of Azusa
About the
project
Date
June 2018 - Ongoing
Client
City of Azusa
Project Categories
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Allegra is currently working with the City of Azusa to provide communications and branding services. The following outlines two relevant projects;
Explore & More – Economic Development campaign designed to promote the historic and revitalized downtown area, hiking trails, recreations, and more. Supported by residents and businesses, Explore & More was developed for business retention, attraction, and development. The Historic preservation campaign was developed to address the need to protect the City’s historic charm, architecture, and values. Please view the City of Azusa Communications Strategy and Plan
- Phase One - Research and Foundation
- Phase Two - Key Messaging Strategy and Positioning
- Phase Three - Brand Identity and Guidelines
- Phase Four - Collateral Materials
- Phase Five - Communication Strategy and Implementation Plan
- Phase Six - Implementation of a regional shop local campaign to combat a multi-million dollar leakage
We create digital ideas that are bigger, broader, braver and better.
The City of Azusa recently won a Los Angles County Economic Development award, known as an EDDY for “Most Business-Friendly City.
