"Southern California Association of Governments – Addressing Affordable Housing."
Branding for Southern California Association of Governments (SCAG), CA
About the
project
Date
2022 – 2023
Client
Southern California Association of Governments (SCAG), CA and Woodsong
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Accessory Dwelling Unit Program to address affordable housing in Southern California. Allegra designed brand identities for five jurisdictions, including the cities of Compton, Garden Grove, Paramount, Santa Fe Springs, and Buena Park. In addition to developing the brand identity, branding guidelines, websites, and branded marketing collateral materials, our firm conducted a series of online surveys to gain public perceptions on whether community members and residents support Accessory Dwelling Units.