ALLEGRA CONSULTING WINS 2025 MARCOM AWARD FOR THE CITY OF FOUNTAIN VALLEY BRAND IDENTITY SYSTEM
A Testament to Creative Excellence, Strategic Insight, and the Power of Community-Centered Design
Allegra Consulting is proud to announce that our team has received a 2025 MarCom Award for the City of Fountain Valley Brand Identity System, recognizing our excellence in creative strategy, design innovation, and public-sector storytelling. This prestigious honor underscores what we strive for every day: helping cities build stronger identities, attract investment, and amplify their unique story through thoughtful, data-driven branding.
Transforming Fountain Valley Into a Regional Destination
Our award-winning work was part of a comprehensive, citywide rebranding and economic development marketing initiative designed to reposition Fountain Valley as a regional hub for business, opportunity, and growth.
To guide this transformation, our team conducted an inclusive engagement process—stakeholder interviews, community meetings, and perception surveys—to truly understand how residents, businesses, and regional partners viewed the city. This research became the foundation for a unified brand platform, new logo, and modern design system that authentically reflects Fountain Valley’s identity.
Creative Strategy Meets Economic Development
What set this project apart—and helped secure the MarCom Award—was the depth and integration of our creative and strategic work. Allegra Consulting delivered a full suite of branding and economic development tools, including:
- A cohesive iconography system and brand identity guide
- A new Fountain Valley Economic Development website
- Business attraction, retention, and development collateral
- High-impact ICSC Conference trade show exhibits
- Messaging and creative assets that speak directly to businesses and investor
These tools have strengthened the city’s ability to tell its story, attract new businesses, and position Fountain Valley as a thriving economic destination.
Reimagining a 162-Acre Development for Future Growth
As part of this initiative, Allegra Consulting also led community engagement and branding for the 162-acre Crossings Land Development Project. Our team facilitated outreach, gathered public input, renamed the initiative, developed the visual identity, and crafted a market-ready brand to attract private investment and support long-term redevelopment.
This level of integration—bringing together community voices, urban planning goals, and creative design—is part of what makes Allegra’s approach unique.
A Win That Reflects the Strength of Our Team and Vision
Our MarCom Award is more than a recognition of outstanding design—it’s a reflection of Allegra Consulting’s commitment to:
- Creative excellence
- Community-centered processes
- Equity-driven storytelling
- Strategic marketing that delivers results
This achievement reaffirms that when creativity, collaboration, and strategy intersect, powerful things happen. We are honored to have partnered with the City of Fountain Valley and proud that our work continues to support their economic development goals.
Looking Ahead
As Allegra Consulting continues to grow, innovate, and shape the future of public-sector branding and outreach, this award serves as a reminder of what we can accomplish with vision, dedication, and heart.
We are grateful to our Fountain Valley partners—and to every city and agency that trusts Allegra to tell their story.
If your city or agency is ready to strengthen its brand, attract investment, or engage communities in a meaningful way, Allegra Consulting is ready to help.
