BRAND DEVELOPMENT, COMMUNITY OUTREACH, MARKET RESEARCH

Clean Air Duarte and La Puente Community

About the
project

Date
February 2019 – December 2021
Client
Los Angeles County Department of Public Health.
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Clean Air Duarte and La Puente Community program

Smoking is the leading preventable cause of disease and disability in the US, resulting in over 480,000 deaths each year, including deaths from secondhand smoke (SHS). In LA County, smoking causes (1) in every (7) deaths, and approximately 4.3 billion dollars are lost due to smoking-related diseases and deaths each year. LA County Public Health Department hired Allegra to develop a smoke-free housing policy in the cities of Duarte and La Puente. The campaign’s end goal is to pass a smoke-free housing policy within the cities of Duarte and La Puente. Allegra’s outreach strategy, campaign, and progress consist of the following media and tactics;

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