Maintaining an active online presence is a full-time job; it takes consistency and discipline to keep up with everyone fighting for clicks on a daily basis. And although many have kept up with their content management, there are so many little hacks that help to better optimize your content and keep you at the top of search engine results. Where Brands Evolve is dedicated to delivering brands that communicate to a target audience while curating impactful content. We’re here to share simple changes and tweaks to help increase site traffic and keep your brand relevant in 2017.
While content is a very large aspect of getting readers to come back for more, if you still feel that your site could use an SEO boost, an in depth audit is your best bet to see what’s happening on your site. Popular programs to use for this are Quick Sprout and SEMrush, which both analyze your current traffic and tell you what’s working and what could use improvement. For instance, titles and descriptions are an important factor to optimizing search results. Keep your headlines between 15-65 characters for the most success, while going over 65 characters instantly works against you as your title content is too long to match with top keyword searches.
User interest research helps to hone in on your target demographic and see what is “trending” with them to extract ideas for future content. Quora, a user research program, let’s you insert a keyword to see what types of link searches match, allowing you to analyze the types of engagement for each subject and keep you on track with more strategic content creation. A general SEO keyword search tool is helpful as well, as it gives you a longer form phrase that is consistent with that keyword, which you could in turn use multiple times throughout your content to increase your chances of landing at the top of the search engine results.
As you’re better strategizing your word choice, revisiting your traffic analysis weekly will confirm what types of content are most popular, and on what timeline. These findings will solidify your editorial calendar (which can change from time to time), and will keep your site in a rhythm of constant traffic and increased revenue.
Lastly, one of the simplest ways to boost traffic on your site is coding your media correctly. When users search, there is a reason why not only links, but pictures, videos and news pop up as well. Purposely use descriptive file names for the pictures you embed. For example, inserting a file name of, “burgundy satchel.jpg” is better than a simple, “image1.jpg.” Also, ALT tagging your images help search engines understand what the image is exactly.
Utilizing a few small tricks will soon be the norm as you continue to grow your brand’s site traffic, turning these tricks into your typical brand strategy. As your audience grows and your content shifts upward, utilizing these key tips are easy enough to translate on any platform. Be sure to check back with Where Brands Evolve, as we continue to curate and share impactful content.