As a content curator, one of the things wanted most is to reach the masses. Regardless of the topic, demographic, timeframe or potential backlash, creating memorable content that readers will be discussing for some time after, will always be worthy of celebration in the author’s mind.
The question now is, how? What is going to make your content so memorable to keep your readers coming back for more? Good content is hard to come by without it seeming redundant to other articles found on the web, but with a few tips to keep you on track, it’s possible to gain a loyal following and successfully grow your brand.
First and foremost, a cohesive voice is necessary. As you continue to publish content, it’s imperative that it matches with not only your mission statement or motto, but also with the look of your website, blog or publication. Details are important when it comes to branding, all the way down to writing compelling titles to match the content, as well as SEO rich word choice to ensure your placement at the top of the search results.
Know your market. Whether you are trying to reach constituents, customers, confused teenagers or military veterans, be sure to make your content personable to your readers; make it something they will want to tune into each cycle. Taking it a step further, get creative with some unique content that hasn’t been discussed yet, maybe even a different perspective that a new audience can relate to. This ultimately can broaden your fan base and expand your brands overall potential.
Timing is key. The pace at which relevance deteriorates in today’s society is alarming, but accurate. If you have an idea for content, take action and get your ideas put on paper (or online) as soon as possible. Between taking “speed to market” seriously and utilizing SEO practices, you’ll easily optimize for your audience and keep them coming back.
Keep your readers attention. While some blogs or websites continue to go on and on and on about the same subject, often boring their readers, at least take what you don’t like about competitor content creators and maximize your true skill sets to your benefit. Somewhere in between explaining your subject matter in a unique way, and not being “too wordy,” is a good place to pin point the perfect length of copy. It should be informative, but also entertaining. Not quite like you’re in a classroom, but more of a voluntary seminar or podcast.
Maintaining your brand is a cognoscente decision that requires strategy and drive, but just as important is the content to accompany the mission. Create memorable content and build awareness organically. At Where Brands Evolve is a full service communications firm dedicated to delivering brands that communicate to a target audience while curating impactful content.