The City of Chino Economic Development Division wanted to reignite their Recycling Market Development Zone (RMDZ) with existing businesses located in the Zone. The RMDZ program combines recycling with economic development to fuel new businesses, expand existing ones, create jobs and divert waste from landfills. So if you have a business that produces products made from recycled materials, you can access low interest loans, tax incentives and other incentives. The State of California is looking for ways to reduce landfills and have aggressive programs to assist with reaching their goals. Chino’s RMDZ program was established in 2002, and remains dominant. Few businesses took advantage of these great opportunities.
Now this is how brands evolve. Allegra Consulting, Inc., interviewed the Economic Development Manager, CalRecycle Program Manager and several businesses located in the RMDZ. The interview and feedback process brought our team up to speed quickly. The interview process revealed that the businesses were very much interested in accessing capital to grow their business, wanted to learn more about tax incentives and understood the importance of job creation. Many of the businesses that we had conversations with were pretty much primed to take advantage of the RMDZ program. We needed to arm businesses and manufacturers with easy to comprehend literature about RMDZ on their own terms. Many of the businesses preferred to receive information via the web and some businesses asked that information be mailed to their locations.
In just a few days the Allegra Team developed key messaging and a call to action that resonated with Chino’s busy business owners. Our creative design team went to work and developed integrated media consisting of marketing collateral, brochures, direct mail pieces and a web page that integrates into the City’s existing website. The webpage was designed so that the reader can understand the basics of the program and if they wish to learn more they can click through to the State of California’s CalRecycle website where the application process rests. The direct mail marketing pieces were printed on recycled paper and used a soy based ink process. Our team approached the entire project in a holistic manner.
More than 500 Chino businesses and manufacturers located in the RMDZ received the materials and now have access to additional information on the Chino and CalRecycle website. Follow up materials have been made available through the City’s Economic Development Department.