Where Brands Evolve is a blog inspired by the work of the award-winning Pasadena marketing firm, Allegra Consulting, Inc.
At Allegra, we’re passionate about delivering world-class brand evolution. But what exactly does brand evolution mean? Let’s take a peek under the hood at the process here at Allegra: Where Brands Evolve.
First, we work with our clients to identify long-term strategies for a sustainable brand advantage. Our goal is to provide enduring value through bold, memorable and appropriate brand identity programs. This includes conducting brand research on architecture, creative alignment, brand touchpoints, and how to inspire action. We then blend our cutting-edge creative design and brand know-how to communicate an organization’s core persona, giving brands the edge they need.
Second, we keep an eye on what’s new and innovative, and what brand elements stand the test of time. Times change, people change, and the identities of some organizations change right along with them. Some organizations simply need a refresh to bring their contemporary brand in alignment with their solid reputation. Some organizations might need to integrate new strategies to re-focus, re-energize, and re-position their brand. Whatever the situation, Allegra Consulting is where evolution happens.
As an example, one of the most crucial elements of brand evolution is the design of a relevant logo. Logos have lifecycles: some graphic elements are timeless and convey enduring integrity. Other graphic elements can date a brand and present an image that is out of step with the times. Organizations, businesses, and governmental agencies have come to appreciate the fact that an authentic logo, up-to-date typeface, and well thought out color treatment can make all the difference in elevating their brand to the top of the food chain.
In the end, after Allegra has reengineered your brand identity, it’s up to your organization to fulfill the brands’ promise. Our team makes your brand the best it can be. Then it’s up to you to deliver on your customers’ expectations and experiences. Future proof your brand today!
Pres and CEO, Visionary
Education: Pacific Union College & UC Berkeley
Creative Director, Partner
Education: UCLA – Cal State Northridge
Senior Associate Graphic Designer
Education: Azusa Pacific University
Community Outreach and Public Speaker
Education: University of Irvine | Kogod School of Business
Copywriter and Editor
Education: Rowan University | Gloucaster County College